Brand identity · Web design · Social
Safy Muscles
For people who train as a way of life.
Safy’s audience doesn’t see the gym as just a place to exercise. They take it seriously, as a lifestyle, a family and a shared goal. I built the brand around a bold S mark and stencil numerals.
Then I designed the website (programmes, diet plans, a BMI calculator, sign-in) and a season of social campaigns for Ramadan, Eid, summer and Black Friday.
