AI product — HUMAIN
HUMAIN Create
The platform your marketing runs on.
An Arabic-first, AI-native marketing operating system: one campaign record from brief to launch, grounded in your brand, with a human decision before anything goes public. Unveiled at LEAP 2026.
What it is
Replace the agency chain with one intelligent platform
Marketing teams juggle agencies, handoffs and tools, so work is slow, inconsistent and hard to see. HUMAIN Create brings creation, management, publishing and analysis onto one campaign record, in Arabic and English.
You describe what you need in one prompt, and Create routes it to the right deck, image, email or campaign agent. Every agent starts from the same brand intelligence.
The product
Four ways in
Brand Ingestion
Teach it your brand once. Every output follows.
Campaign Creation
From one brief to a launch-ready campaign.
Digital Experiences
Pages and microsites, live in minutes, no code.
Executive Communications
Board-ready updates in your leadership voice.
Design principles
What designing for AI at this scale demands
- 01
A human decision before anything goes public
Approval is a first-class step in the flow, not a modal at the end. Roles, approvals and an audit log make that trust visible.
- 02
Arabic-first, bilingual by default
Outputs are generated in your design system in both languages, so right-to-left is never an afterthought.
- 03
Run the loop, not one asset
Brief, plan, create, approve, publish and learn, all on one record, so results feed the next brief.
- 80%faster production (HUMAIN figure)
- 10×more output (HUMAIN figure)
- 60%lower costs (HUMAIN figure)
My role
Design and the project around it
On the Create team I work across product design and project management: PRDs and specs for new modules, roadmaps and release scope, and turning client briefs into working, AI-assisted prototypes and demos. The team showed an early look at Create at One Mind, HUMAIN’s weekly company-wide session, before unveiling it at LEAP 2026. In 2026 HUMAIN’s CEO, Tareq Amin, recognised my contribution.
